Toggle Side Panel
Digital Lourd's Portfolio
Digital Lourd's Portfolio
Close search

Digital Lourd as “SEO specialist in the Philippines”

SEO Audit Summary (Before Optimization)

1) Technical SEO

  • Site Architecture: The homepage serves as a lead-generation and sales page with strong calls-to-action (book a call, learn more).
  • Indexability & Structure Issues: No visible sitemap page linked from the main menus — submission to Google Search Console wasn’t obvious on the homepage.
    Why this matters: Search engines need an XML sitemap to discover all pages on a site quickly.
  • Speed & Mobile: (Hypothetical — needs tool checks) Mobile responsiveness and page speed not evident from homepage alone — a common SEO baseline measurement.
    Recommended Tool: Google PageSpeed Insights.

2) On-Page SEO

  • Title Tags & Meta Descriptions: Homepage doesn’t show structured SEO title or meta description snippets (checked via page source).
    Fix: Add unique, keyword-rich title and description to improve search match and click-through rate.
  • Content Depth: Core messaging exists, but there’s limited optimized content on key SEO topics — reduces keyword footprint.
  • Keyword Targeting: No evidence of focused keywords like “SEO specialist in Philippines” beyond visual text — needs optimization for search relevance.

3) Content Strategy

  • Blogs Index: The blog section exists (with posts on XML sitemap, CDN, SSL & SEO topics).
  • Content Quality: Professional, well-written topics that explain SEO fundamentals. But if not optimized around target primary keywords, they won’t rank high organically.

4) Off-Page SEO & Authority

  • Backlinks: Unknown from this view, but likely low or non-existent — typical for new sites.
  • Local SEO: Not leveraged — no Google Business Profile link, no local maps or directories.

Actions Taken (Optimization Strategy)

Based on best practices, here’s what was implemented (or should be):

Technical SEO Implementation

  1. XML Sitemap Submission — generate an XML sitemap and submit it via Google Search Console to ensure all pages are crawlable.
  2. Mobile & Speed Optimization — run PageSpeed recommendations for faster loads and better Core Web Vitals.

On-Page SEO Enhancements

  1. Keyword Research:
    • Targeted phrases: SEO specialist Philippines, SEO consultant Davao, technical SEO services
    • Long-tail keywords for blog content.
  2. Title & Meta Data Optimization: Updated meta titles/descriptions to include focus keywords naturally.
  3. On-Page Elements:
    • Use H1/H2 tags aligned to primary keywords.
    • Add alt text for images.

Content & Blog Strategy

  1. Blog Optimization:
    • Rewrite or expand blog posts to target specific search queries.
    • Add internal links between posts and main service pages.
  2. Frequency & Relevance: Publish on a consistent schedule based on keyword opportunities.

Off-Page & Authority Growth

  1. Quality Backlinks:
    • Outreach to related digital marketing blogs for guest posts.
    • Share case studies on LinkedIn, Reddit, and industry forums to attract links.
  2. Social Signals: Share blogs on social platforms (Twitter, LinkedIn) to drive traffic and authority.

Results

Ranked on page 1 for the keyword “SEO specialist in the Philippines”.